Located in a town of 15,000 people on the outskirts of a major US city, the 40-year-old dentist wanted to grow his five-year-old practice, and to do so, he needed to attract more of the right kind of patients. His goal was to bring in 30-40 new patients per month. More patients would allow him to bring on an associate so he could work less and be more selective about the patients he was treating personally. It would also enable him to have a better work-life balance and spend more time outdoors, hunting and fishing with his dogs in tow.
Growing the practice was challenging because he wasn’t a participating provider for any insurance provider. He needed to be proactive in his marketing to reach patients who would come to him on a fee-for-service basis and take advantage of his specialist offerings like dental implants and Invisalign.
When the dentist came to Day One, he was looking for a marketing agency that would deliver a greater online presence, but also that would regularly communicate with him and show him that the program was effective. He understood that to achieve higher search engine rankings, he would need a comprehensive marketing system with multiple components.