Meet Marketing Done Right
The Day One Digital Marketing Framework
The Day One Digital Marketing Framework lays the foundation to bring in more ideal patients for your practice. We do this through a process of:
By understanding what success looks like to you, we can hone your marketing efforts and better target the right kind of patients for your practice.
By focusing on digital marketing activities, we can reach and meet your patients where they are online and directly connect with them.
By routinely evaluating every part of your marketing strategy, we can pinpoint the areas of your marketing that are working well and areas we may want to improve.
By regularly reporting the results, we can show you the strengths of your marketing and where we may want to pivot.
By continually optimizing your marketing, we can ensure that we’re always improving. We never put your marketing on auto-pilot.
Our Digital Marketing Services
Digital Marketing Strategy
YOUR COMPREHENSIVE MARKETING PLAN
Patients today are tech-savvy and ready to do their research before deciding on which dental office to choose. They’re looking at websites, advertisements, reviews, cost comparisons, and most likely Googling, “dentist near me.” They’re also checking social media, in addition to consulting with friends and family for recommendations. If you want to reach future dental patients where they are online, you need a comprehensive digital marketing strategy to help you do just that. This will involve a combination of the following marketing activities.
Your 24/7 Marketing Tool
Your website is one of the most important pieces of your digital marketing strategy. It’s where you can capture the attention of future patients and guide them to becoming new patients. Your website is essentially your marketing tool and sales team all in one. You want your website to be as good as it can be at all times. It’s why we make sure that our websites measure up and do all of the above.
Search Engine Optimization
How You Get Found Online
You want your dental practice to be found online. Search Engine Optimization (SEO) helps Google and other search engines rank your website higher in the search results so future dental patients can find you whenever they’re looking for you online. You want your website to show up in the top results when someone is searching for “dentist near me accepting new patients” or “dental emergency, find a dental practice near me.” We can help you achieve this.
How You Engage Your Audience
Social media is everywhere. It’s how people consume information, so if you want future dental patients to find out about your dental practice, you want to have a presence on Facebook, Instagram, and YouTube. Being on social media helps you connect with current patients and helps you to attract new ones. It’s also a way to build trust and establish your expertise in your community. We can help you create content that will engage your audience on social media.
How You Get in Front of Patients
You have more control than ever over how you advertise your business online. Today, you can advertise your dental practice on Google, Facebook, YouTube, and other online platforms and social media channels. Digital advertising meets future dental patients where they already are online and lets you measure results so you can see your return on your advertising investment.
How to Upkeep Your Online Reputation
Dental patients rely on online reviews when choosing a dentist, so they’re checking Google, Facebook, Healthgrades, Yelp, and other online directories where your dental practice may be listed. With that in mind, you want to be sure you’re monitoring, managing, and continuing to build your reputation through online directories and reviews. Our reputation management service is the way to show your patients that you care.