Meet SEO Strategy Done Right
We help dentists build a solid marketing foundation to bring in more of their ideal patients, so they can spend their time doing what they love. We do this by creating a comprehensive digital marketing strategy tailored to meet each dental practice’s specific needs.
Why Your Practice Needs an SEO Strategy
We understand that as a dental practice owner, you’re busy:
Seeing patients
Managing a team
Growing your practice
Living your life outside of dentistry
So the last thing you want to do is spend time figuring out a marketing strategy, especially an SEO strategy. But if you want to keep everything running smoothly in your practice, having an SEO strategy helps you get found by new patients online. Adding SEO and helpful content to your website and Google Business Profile can help you rank higher in search engine results.
How Dental SEO Can Work for Your Practice
SEO is a tool that can help you to get found online by future patients. When you know where they’re searching online and what they’re searching for—maybe it’s something like “dentist near me”—you can strategize how to show up in their online search so they can easily find you.
Day One Can Provide SEO for your Dental Practice
RANK HIGHER
Rank higher in Google search results with the right keywords and phrases
OPTIMIZE
Optimize your blog posts for greater reach by writing long-form content
CONSISTENCY
Achieve consistency with your online presence and listings management
LEVERAGE
Optimize and harness the full potential of your Google Business Profile (GBP)
How We Incorporate SEO Into Your Marketing Plan
Our Digital Marketing Framework
Think of a marketing plan like you would a puzzle. The plan is the puzzle and the marketing tools you use are pieces of the puzzle. And just like a puzzle is not made of one piece, you can’t opt for one tool when it comes to marketing. All of the tools that make up a marketing plan need to work together and build on one another to help you see the full picture.
Our Digital Marketing Framework is what we use to understand your business goals and create a marketing plan to help you achieve them.
This framework lays the foundation that will bring in more ideal patients for your practice. We do this through a process of:
Discovery
For any system to work well, you need to know what you’re starting with. We learn about your practice, patients, services, marketing, and competitors to define what success looks like for your practice and set business goals for you to achieve.
Implementation
Once we understand your practice, we can build a marketing plan that targets your ideal patients on the right channels. By focusing on different marketing activities, you’ll be able to connect with future patients where they are online.
Testing
We want you to know how your marketing is performing so we test what we’ve built through regular benchmarking and by routinely evaluating your marketing strategy. That way, we can find what’s working and where we can make improvements.
Reporting
By regularly reporting results, we can consistently show you where the strengths in your marketing plan lie and where there’s room for us to pivot and adapt.
Optimization
With continual optimization and improvements, we can ensure that your marketing plan is always working. We will never just put your marketing on autopilot.
Think of a marketing plan like you would a puzzle…the marketing plan is the puzzle and the marketing tools you use are the pieces of the puzzle.
SEO Can Help Your Dental Practice Grow
Our job is to help your dental practice grow, and one way that we can do that is with SEO.
See How This Dentist Got to the Top of Google
SEO builds your practice’s authority and reputation online. It helps Google and other search engines rank your website higher in search results so future patients can find you wherever they’re looking for a dentist online. This means if someone is searching for a “dentist near me,” or “dentist in my area accepting new patients,” you want your dental practice to appear.
Read this client case study to see how we helped a practice rank higher in Google.
FAQs
Have questions about SEO and how it can work for your dental practice? We have answers!
What is SEO and how can it help my dental practice?
SEO, or Search Engine Optimization, refers to strategies aimed at increasing a website’s visibility on search engines like Google. For dentists, SEO can help your practice by increasing your online visibility, driving more traffic to your website, attracting quality leads, and ultimately helping you gain more patients.
How long does it take to see results from an SEO strategy?
The timeline for seeing results from SEO varies. Factors like the competitiveness of your market, the quality of your SEO strategy, and the current state of your website impact results. Generally, it can take a few months to start seeing significant improvements in your search engine rankings and website traffic.
Can I do SEO on my own, or should I hire a professional?
While some basic SEO tasks like optimizing website content and managing local listings can be done independently, hiring a professional SEO agency is often recommended for more comprehensive and effective SEO strategies that are tailored to your specific practice’s needs.
How important are online reviews for dental SEO?
Online reviews play a crucial role in dental SEO by shaping your practice’s online reputation and credibility. Positive reviews can also enhance your visibility in local search results and attract more patients, while negative reviews may have the opposite effect. Encouraging satisfied patients to leave reviews and responding promptly to feedback can help improve your dental practice’s SEO.
Do I need to regularly update my website for SEO purposes?
Yes, updating your dental practice’s website is important for SEO purposes. Fresh and relevant content signals to search engines that your website is active and authoritative, which can improve rankings. Updating your website with new blog posts, service offerings, patient testimonials, and educational resources can help attract and retain patients while boosting your SEO performance.
Who an SEO Strategy Is For
Incorporating SEO into your marketing plan can help your dental practice save time and resources, help you secure more ideal patients, and set you up for long-term success.
STARTUP
PRACTICE
GROWING
PRACTICE
ESTABLISHED
PRACTICE
New Website
Advertise to
new patients
online
Social Media
Content & Ads
SEO to build
online presence
Website Refresh
Advertise for
specific services
Social Media
Content & Ads
SEO to increase
visibility for
services
Website Refresh
Reputation
Management
Social Media
Content
SEO to build
online presence
and increase
visibility
Whether you’re starting, growing, or established as a practice, you need the right marketing plan for your practice in order to be found online. And your marketing plan is going to be made up of different marketing tools that make sense for your practice. When all of those tools are put together, like the many pieces of a puzzle, you’ll be able to see the full marketing picture.