Find out how we partner with dentists to help them achieve the digital marketing results they want for their practice.

Meet Digital Marketing Strategy Done Right

We help dentists build a solid marketing foundation to bring in more of their ideal patients, so they can spend their time doing what they love. We do this by creating a comprehensive digital marketing strategy tailored to meet each dental practice’s specific needs. 

Why Your Practice Needs a Digital Marketing Strategy

We understand that as a dental practice owner, you’re busy:

Seeing patients
Managing a team
Growing your practice
Living your life outside of dentistry

So the last thing you want to do is spend time figuring out a marketing strategy, especially a digital marketing strategy. But if you want to keep everything running smoothly in your practice, having a digital marketing strategy in place is essential and foundational to what you’re building. An overall digital marketing strategy helps you understand the types of patients you want, how patients search online, and the content you need to connect with them online. 

How a Digital Marketing Strategy Can Work for Your Practice

Digital marketing is a tool that can help you get found and seen online by future patients so they can start engaging with your practice. Patients are researching—they’re looking at social media, websites, advertisements, reviews, and they’re Googling, “dentist near me.” A digital marketing strategy can help you map all of this out so you can reach future patients where they are.

Day One Can Create a Digital Marketing Strategy for Your Dental Practice



Secure patients with a digital marketing strategy that brings everything together



Achieve your goals for your practice by having a strong marketing plan in place



Save time and energy by finally having your digital marketing work for your practice



Set your practice up for long-term success with a customized marketing strategy

Digital Marketing Strategy: The Foundation of Your Marketing Plan
Our Digital Marketing Framework

Think of a marketing plan like you would a puzzle. The plan is the puzzle and the marketing tools you use are pieces of the puzzle. And just like a puzzle is not made of one piece, you can’t opt for one tool when it comes to marketing. All of the tools that make up a marketing plan need to work together and build on one another to help you see the full picture.

Our Digital Marketing Framework is what we use to understand your business goals and create a marketing plan to help you achieve them.

This framework lays the foundation that will bring in more ideal patients for your practice. We do this through a process of:


For any system to work well, you need to know what you’re starting with. We learn about your practice, patients, services, marketing, and competitors to define what success looks like for your practice and set business goals for you to achieve.


Once we understand your practice, we can build a marketing plan that targets your ideal patients on the right channels. By focusing on different marketing activities, you’ll be able to connect with future patients where they are online.


We want you to know how your marketing is performing so we test what we’ve built through regular benchmarking and by routinely evaluating your marketing strategy. That way, we can find what’s working and where we can make improvements.


By regularly reporting results, we can consistently show you where the strengths in your marketing plan lie and where there’s room for us to pivot and adapt.


With continual optimization and improvements, we can ensure that your marketing plan is always working. We will never just put your marketing on autopilot.

patient impressed with dental practice

Think of a marketing plan like you would a puzzle…the marketing plan is the puzzle and the marketing tools you use are the pieces of the puzzle.

A Digital Marketing Strategy Can Help Your Dental Practice Grow

Our job is to help your dental practice grow, and one way we can do that is by starting with a digital marketing strategy.

See How This Dentist Propelled Their Practice Forward

A digital marketing strategy is unique in that it is the blueprint for how to use the various marketing tools available to you. The first step is to design a strategy that helps you identify your ideal patients, where they are online, and the content they’re consuming. This will help you identify what social media channels to be on, what digital ads to create, what content to have on your website, how to optimize your content, and how to highlight your reputation.

Read this client case study to see how we helped a practice get on track for success.

patient impressed with dental practice


Have questions about a digital marketing strategy and how it can work for your practice? We have answers!

Can I work on a digital marketing strategy at any stage of business growth?

Absolutely! Whether you’re a start-up, a growing practice, or looking to maintain your established practice, a digital marketing strategy can be tailored to your specific needs. Early stages may focus on building brand awareness and an online presence, while growth phases might emphasize expanding patient base and services. Established practices can use digital marketing to maintain engagement, promote new services, and enhance patient retention.

How does a digital marketing strategy work with everything else I’m doing?

A digital marketing strategy pulls all the pieces of your marketing together into a comprehensive plan that is focused on reaching future patients when they are looking for a dentist or dental services. A marketing strategy allows you to create a consistent message across all platforms reinforcing your marketing efforts and making them more efficient and impactful.

How does a digital marketing strategy help future patients find me online?

Digital marketing strategies are designed to bring in your ideal patients by increasing your practice’s online visibility through the combined efforts of search engine optimization (SEO), local listings management, and targeted online ads. By optimizing your website and content for search engines, your practice can appear higher in search results when future patients look for dental services. Additionally, social media and online directories help ensure that your practice can be found across various online platforms.

How does a digital marketing strategy lead patients to my dental website?

Effective digital marketing directs future patients to your website through targeted ads, social media posts, and optimized search engine results. By also including content marketing, like blogs and educational resources, you can attract patients who are seeking information about specific types of dental care. Once on your website, a user-friendly design and clear calls-to-action allow them to easily schedule an appointment.

How does a digital marketing strategy guide patients to schedule an appointment?

Digital marketing strategies often include features like online scheduling systems, reminder emails, and clear calls-to-action on your website and social media pages. By making the scheduling process easy and accessible, and by retargeting ads to remind potential patients about your services, you increase the likelihood of them scheduling an appointment. Additionally, meaningful content builds trust, encouraging future patients to choose your practice.

Who a Digital Marketing Strategy Is For

Incorporating an overall digital marketing strategy into your marketing plan can help your dental practice save time and resources, help you secure more ideal patients, and set you up for long-term success. It is the blueprint for digital marketing activity for any dental practice.







New Website


Advertise to
new patients


Social Media
Content & Ads


SEO to build
online presence

Website Refresh


Advertise for
specific services


Social Media
Content & Ads


SEO to increase
visibility for

Website Refresh




Social Media


SEO to build
online presence
and increase

Whether you’re starting, growing, or are established as a practice, you need the right marketing plan for your practice in order to be found and seen online and to secure patients. And your marketing plan is going to be made up of different marketing tools that make sense for your practice. When all of those tools are put together, like the many pieces of a puzzle, you’ll be able to see the full marketing picture.

The right digital marketing strategy will help you achieve the results you’re looking for from Day One.