Find out how we partner with dentists to help them achieve the digital marketing results they want for their practice.

Meet Reputation Management Strategy Done Right

We help dentists build a solid marketing foundation to bring in more of their ideal patients, so they can spend their time doing what they love. We do this by creating a comprehensive digital marketing strategy tailored to meet each dental practice’s specific needs.

Why Your Practice Needs a Reputation Management Strategy

We understand that as a dental practice owner, you’re busy:

Seeing patients
Managing a team
Growing your practice
Living your life outside of dentistry

So the last thing you want to do is spend time figuring out a marketing strategy, especially a reputation management strategy. But if you want to keep everything running smoothly in your practice, having a reputation management strategy helps you secure patients for your practice. Managing your reputation and keeping it up-to-date shows future patients that you care.

How Reputation Management Can Work for Your Practice

Reputation management is a tool that can help you secure new patients. To attract new patients to your practice, you need to be highly rated and have a strong online presence and reputation. When future patients see your practice in directories with quality reviews, they’ll get in touch.

Day One Can Manage Your Dental Practice’s Reputation



Show your credibility by being highly rated and having quality reviews



Create a strong presence by being featured in different online directories



Create connections with future patients by demonstrating your expertise



Stay top-of-mind with future patients by continuing to build your reputation

How We Incorporate Reputation Management Into Your Marketing Plan
Our Digital Marketing Framework

Think of a marketing plan like you would a puzzle. The plan is the puzzle and the marketing tools you use are pieces of the puzzle. And just like a puzzle is not made of one piece, you can’t opt for one tool when it comes to marketing. All of the tools that make up a marketing plan need to work together and build on one another to help you see the full picture.

Our Digital Marketing Framework is what we use to understand your business goals and create a marketing plan to help you achieve them.

This framework lays the foundation that will bring in more ideal patients for your practice. We do this through a process of:


For any system to work well, you need to know what you’re starting with. We learn about your practice, patients, services, marketing, and competitors to define what success looks like for your practice and set business goals for you to achieve.


Once we understand your practice, we can build a marketing plan that targets your ideal patients on the right channels. By focusing on different marketing activities, you’ll be able to connect with future patients where they are online.


We want you to know how your marketing is performing so we test what we’ve built through regular benchmarking and by routinely evaluating your marketing strategy. That way, we can find what’s working and where we can make improvements.


By regularly reporting results, we can consistently show you where the strengths in your marketing plan lie and where there’s room for us to pivot and adapt.


With continual optimization and improvements, we can ensure that your marketing plan is always working. We will never just put your marketing on autopilot.


patient impressed with dental practice

Think of a marketing plan like you would a puzzle…the marketing plan is the puzzle and the marketing tools you use are the pieces of the puzzle.

Reputation Management Can Help Your Dental Practice Grow

Our job is to help your dental practice grow, and one way we can do that is with reputation management.

See How This Dentist Enhanced Their Reputation

Reputation management leverages the fact that patients rely on online reviews when choosing a dentist so they are looking at directories on Google, Facebook, Healthgrades, or Yelp. With that in mind, you want to be monitoring, managing, and building your reputation with reviews. When you show future patients that you care, they’ll be interested in getting in touch with you.

Read this client case study to see how we helped a practice elevate its online reputation.

patient impressed with dental practice


Have questions about reputation management and how it can work for your practice? We have answers!

How often should I update my information in online directories?

There’s no specific schedule to update your information in online directories. We suggest at least a quarterly review or whenever you have new services or new photos to share. Even when there are no changes to your practice or services, there are often new features added to the online directories that you can include in your listings. It is important to update your listings on the online directories whenever the office is closed for holidays, vacation days, or weather-related events. Keeping your listings accurate ensures that patients can always reach you and that your practice appears professional and trustworthy.

How often should I be asking patients to leave reviews online?

Online reviews are important for two main reasons. First, they are relevant to how the search engines position your practice in the search results. Second, reviews are often the determining factor on whether a future patient considers contacting your practice. For these two reasons, creating a culture in your practice that regularly encourages patients to leave reviews, ideally after every visit, helps maintain a steady flow of testimonials. Consider implementing an automated system to remind patients to give feedback about their experiences.

I feel confident about my reputation online. What can be improved?

Even with a strong online reputation, there’s always room for improvement. Focus on gathering more positive reviews, engaging with patients through social media, and updating your website content regularly to keep it fresh and relevant. Additionally, staying active in your community and sharing those activities online can further enhance your reputation.

Does it make sense to hire a marketing agency to manage my reputation?

Yes, hiring a marketing agency that has the tools and experience to monitor online reviews, respond to feedback promptly, and implement strategies to enhance your online presence will benefit your practice. They can also provide insights and recommendations to ensure your reputation remains positive and that any potential issues are addressed swiftly.

Will managing my reputation help me secure more patients for my practice?

A strong, positive online reputation attracts new patients who are looking for trustworthy and highly-rated dental care. When future patients see consistent, positive reviews and that you are actively engaging with them, they are more likely to choose you over competitors. Reputation management builds trust and credibility, which are crucial for new patient acquisition.

Who a Reputation Management Strategy Is For

Incorporating reputation management into your marketing plan can help your dental practice save time and resources, help you secure more ideal patients, and set you up for long-term success.







New Website


Advertise to
new patients


Social Media
Content & Ads


SEO to build
online presence

Website Refresh


Advertise for
specific services


Social Media
Content & Ads


SEO to increase
visibility for

Website Refresh




Social Media


SEO to build
online presence
and increase

Whether you’re starting, growing, or are established as a practice, you need the right marketing plan for your practice in order to secure patients. And your marketing plan is going to be made up of different marketing tools that make sense for your practice. When all of those tools are put together, like the many pieces of a puzzle, you’ll be able to see the full marketing picture.

The right reputation management strategy will help you achieve the results you’re looking for from Day One.