Transforming a dental practices’ business, by improving marketing effectiveness

Jupiter Smile Care Dentistry, led by Dr. Christiane Murillo, is a startup dental practice in a bustling shopping district in Jupiter, Florida. Despite the high foot traffic in the area, the practice’s location lacked visibility, making a strong online presence crucial for attracting new patients. Dr. Murillo, like many startup dental practices, initially attempted to manage her marketing efforts by herself, facing significant challenges before realizing she needed professional assistance.

THE CHALLENGE

In the early days of her practice, Dr. Murillo embraced a DIY approach to marketing. Despite investing significantly in Google advertising, these efforts failed to attract new patients over the first year of business.

The DIY strategy proved to be not only ineffective but also incredibly stressful for Dr. Murillo. Balancing the demands of running a new dental practice with the complexities of digital marketing became overwhelming. As months passed with minimal results, Dr. Murillo recognized the need for change and sought professional marketing assistance.

THE APPROACH

In November 2023, Dr. Murillo engaged Day One to overhaul her strategy. The new approach was comprehensive, addressing multiple aspects of digital marketing simultaneously.

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Website SEO:

The team began with a thorough SEO optimization process on the website and Google Business Profile. This included cleaning up online listings, building quality backlinks to the website, and implementing technical SEO improvements. Additionally, they created and optimized eight new service pages on the website, each tailored to improve search engine rankings.

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Local SEO:

Day One paid special attention to local SEO, enhancing the practice’s Google Business Profile with robust content, thorough descriptions, and high-quality photos. Day One also began consistently responding to customer reviews, enhancing the practice’s online reputation.

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Google Ads:

Day One took the Google Ads strategy through a significant refinement. The team optimized the conversion strategy, improved keyword selection, and implemented negative keywords to filter out irrelevant traffic.

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Social media:

Social media management became a key focus, with the team establishing a consistent presence on Facebook, Instagram, and Google Business Profile. They created regular organic content and allocated a budget for boosting posts, aiming to increase awareness.

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Website management:

Day One also took over ongoing website management, ensuring regular WordPress updates and continuous technical SEO improvements.

THE RESULTS

The shift from DIY marketing to a comprehensive digital marketing strategy yielded impressive business results for Jupiter Smile Care Dentistry. Since implementing the new approach, the practice has averaged around 40 new patients per month, a significant improvement from the 5-6 new clients per month that the practice saw before.

Together, the digital marketing strategy’s elements gave strong marketing results:

SEO efforts showed steady progress in her market saturated with dentists, with rankings for key search terms moving up significantly. For example, one important keyword moved from position 26 to 9, another from 29 to 12, and a third from 50 to 22. While SEO is a long-term strategy, these improvements indicated a positive trajectory for the practice’s online visibility.
Moreover, the practice’s digital presence grew considerably. The practice’s Google Maps listing has more views every month and steady growth in Google Business Profile interactions.
The refined Google Ads campaigns proved much more effective, delivering a strong return on investment and enabling the practice to reduce the Ad spend budget.
Social media efforts have increased the practice’s visibility and engagement.

Perhaps most importantly, outsourcing her marketing dramatically reduced stress for Dr. Murillo. She no longer needed to worry about marketing, confident that it was being handled effectively. This allowed her to focus on providing excellent dental care and planning for the future growth of her practice.

Dr. Murillo said, “Working with Day One has been a game-changer. Jamie and the team have lifted a huge weight off our shoulders – we’re not worrying about marketing anymore, we’re just watching our practice grow! They’re so easy to work with and always there when we need them. What really touches me is how much they genuinely care about our success. It’s been a joy working with them!”

“Working with Day One has been a game-changer. Jamie and the team have lifted a huge weight off our shoulders – we’re not worrying about marketing anymore, we’re just watching our practice grow! They’re so easy to work with and always there when we need them. What really touches me is how much they genuinely care about our success. It’s been a joy working with them!”

Dr Christiane Murillo

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