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Establishing a Second Location for New Tempo Family Dental with a Digital Marketing Strategy

THE CHALLENGE

New Tempo Family Dental, a well-established practice in Tempe, AZ, was expanding with a second location in Phoenix. Dr. Valentina Leonett needed a fast and effective marketing strategy to attract new patients to the Phoenix office immediately upon opening. Without a strong online presence and local visibility, the new location risked slow growth. She turned to Dental Marketing from Day One to take over all aspects of marketing and deliver quick results.

THE APPROACH

Day One jumped in right away, implementing a digital marketing system focused on maximizing local visibility and driving new patient leads for the new Phoenix location. The key areas of focus were:


Local SEO & Listings Management
  • Local listings: Day One created online business listings on 60+ platforms like Yelp, Bing Places, Apple Maps, Nextdoor, and other key online directories to enhance local search visibility. This established a digital footprint to build from.
  • Google Business Profile (GBP) Optimization: Set up and verified the Phoenix location’s Google Business Profile, ensuring accurate details like address, map coordinates, photos, services, and online scheduling links so that patients looking for services near the practice would find it quickly.
  • Ongoing GBP Updates: Regularly updated listings with new photos, promotions, and service details to keep the practice top-of-mind in local search results.

Google Ads for Immediate Patient Growth
  • Launched Targeted Google Ads: Day One developed targeted Google Ads to reach potential new patients in the local area.
  • Landing Pages for Conversions: Created dedicated landing pages for Google Ads traffic to track performance separately from the main website, ensuring clean, measurable data on ad effectiveness to inform future advertising efforts.
  • Continuous Ad Optimization: Monitored ad performance to refine targeting, increase efficiency, and maximize return on investment (ROI).

Website SEO & Future Growth Strategy
  • Custom SEO Plan for New Location: While SEO typically takes time, insights from landing pages will inform the development of new location-specific website pages for both the Tempe and Phoenix locations to make it easier for patients to find the right office and to help increase visitors to the website over the long term. 
THE RESULTS

With this initial digital marketing strategy in place, the practice is already seeing results at its new location: 

  • Immediate Patient Bookings: Within weeks of launching Google Ads, new patients started scheduling appointments at the Phoenix office.
  • Enhanced Local Visibility: The new location’s Google Business Profile is live and optimized, improving search rankings and making it easier for potential patients to find the practice.
  • Stronger Online Presence: With 60+ online listings in place, the Phoenix location now has a solid digital footprint that will continue to drive growth.

Looking Ahead

As the Phoenix location continues to grow, Day One is preparing to launch campaigns on social media and further refine SEO efforts to drive visitors to the website. With a strong digital marketing foundation in place, New Tempo Family Dental is positioned for sustainable long-term growth in both its locations. 

Need a strategic marketing approach for your new location? Day One Dental Marketing is here to help! Schedule a free consultation to discuss how we can grow your practice.

“Day One Dental Marketing was exactly what we needed to get our new location off the ground. They took over every aspect of our marketing, from Google Ads to local SEO, and we saw new patients booking appointments straight away. Their strategic approach, especially with Google Business Profile optimization and targeted ads, made an immediate impact. Now, we have a solid foundation for long-term growth. I highly recommend Day One to any dental practice looking to expand!“

Dr. Valentina Leonett, New Tempo Family Dental

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