THE CHALLENGE
2022: Getting started
In early 2022 Dr. Adam Gregor acquired a practice in Batavia, NY, that had a solid patient base but lacked marketing efforts. Despite being a long-established practice rather than a startup, the practice had no digital footprint beyond a basic website.
Starting in the fall of 2022, Dental Marketing From Day One partnered with him to build a digital marketing system that generated leads, and also supported business stability, operational transformation, and long-term expansion. He hired Day One for:
This foundational work helped him start gaining traction and visibility—but it was only the beginning. You can read the full case study on this initial work.
As a result of Day One’s initial work with Dr. Gregor, he experienced significant new patient growth, enough to begin hiring additional team members, including a hygienist. This freed him up to focus on higher-value procedures.
2024: Evolving the business
By 2024, the internal operations of the practice were evolving just as quickly as its marketing presence. The practice improved operational systems, navigated several staffing transitions, and rebuilt its internal processes in a more stable and organized way. With a dependable team in place and more efficient systems behind the scenes, Dr. Gregor felt confident investing time in continuing education and expanding his clinical skill set. He began to focus more heavily on areas like dental implants and cosmetic dentistry, including veneers, and he wanted his marketing to attract more of these types of cases.
Day One’s work during this period created the infrastructure necessary for that next phase of growth. His visibility improved online across every meaningful search term in Batavia, which positioned the practice well to expand marketing efforts into a larger region around the practice.
2025: Scaling, expanding, and preparing for an associate
By early 2025, Day One and Dr. Gregor reached an important milestone: the practice had essentially captured the Batavia market. Rankings were strong across all major keywords, and the practice had built a reliable flow of new patients from the immediate area. The question naturally became: What’s next when your practice already dominates local search?
The answer was to expand outward. Together, Day One and Dr. Gregor developed a strategy to reach new patient pools in nearby communities including Oakfield, Byron, Bergen, Elba, Stafford, and even Rochester.
Day One added several new services to its support of Dr. Gregor’s practice:
1. Enhanced SEO to expand into surrounding areas
To fuel this expansion, Day One improved the practice’s online presence by:
2. Google Ads
In April 2025, the practice launched Google Ads for the first time, resulting in:
3. Website build-out for the AI era
To better align the website with modern search behavior and AI-driven content discovery, Day One is now:
RESULT
Rapid business growth and operational expansion
Since 2022, the practice has experienced:
Marketing momentum continues
Early results from both Google Ads and the expanded SEO program show:
Both Google Ads and the expanded SEO program are already producing strong engagement, more patient contacts, and steadily growing visibility in the surrounding communities. With a bigger digital footprint and a confident, strategic approach to growth, the practice is now operating from a position of strength—and preparing for its next chapter.
“Working with Day One has been one of the best decisions I’ve made since taking over the practice. When I started, I knew I needed more new patients and a stronger online presence, but I didn’t know how to get there. Day One built everything—from the website to the SEO—and helped me grow steadily and predictably. Their work has allowed me to hire more staff, expand the procedures I offer, and now prepare to bring on an associate. I feel confident in the direction we’re heading, and I know I have a marketing partner who is invested in my long-term success.”
- Dr. Gregor