Drs. Matt and Kathy Bickel have been running their dental practice in Sewell, New Jersey, since 1998. Since the beginning, they have been very hands-on in the building of their practice, Dayspring Dental. Since 2015, they moved into a much larger dental facility and completely renovated it, including purchasing all new high-tech equipment.
They were excited about the opportunities they anticipated the new location and much larger, modern office would bring. However, they weren’t getting the number of new patients they were expecting. They engaged Jamie DiBease from Day One to help raise awareness of the practice and attract new patients.
Drs. Matt and Kathy had changed their practice’s name from Dayspring Laser Dentistry to Dayspring Dental, right after they moved their practice. The name change plus the move pushed them further back in the search results and they were putting in many hours to try and fix this themselves. The first thing that Day One did was to review Dayspring Dental’s ongoing marketing activity. While Day One worked on addressing this problem, they uncovered a much larger one. At the time, Dayspring Dental had been working with an SEO company and a few months later discovered that the agency had been using “black hat” SEO tactics, which broke Google’s rules. Over time, Google’s updates punished Dayspring’s website because of these tactics and had started to demote their website by making it less visible in search.
So, Day One developed a comprehensive digital marketing system to help Dayspring Dental get back on the right side of Google and get more new patients. The system consists of:
“They cleaned up our web presence and then took over our social media marketing. Jamie did EXACTLY what he promised. If you are looking for a dental marketing agency whose specialty is honesty and integrity, look no further. Jamie and his team will get you the results they promise.”
Dr. Matt Bickel