OVERVIEW
Three years ago, Dr. Tyler Bond had one dental practice in Missoula but big ambitions for growth. Since then, he’s rebranded his flagship practice, acquired a second location, and become one of the first dentists in Montana — and one of the earliest in the country — to offer robotic-assisted implant surgery with Yomi. Growth like that doesn’t wait for marketing to catch up. It needs a partner who can keep pace and adapt as the business changes.
Dental Marketing from Day One has supported Dr. Bond at every stage of that journey: a full rebrand, a second-practice acquisition, and the ongoing work of building his personal reputation as a leader and educator in advanced dentistry.
THE CHALLENGE
Dr. Bond wanted his practice known for advanced care, sedation, and cutting-edge technology, not just routine family dentistry. At the same time, the practice needed to maintain its online visibility while undergoing a complete brand transition.
As the business evolved, so did the marketing challenges. Over the next several years, Dr. Bond would:
- Rebrand the practice as Big Sky Smiles and Sedation.
- Acquire a second dental practice in Missoula.
- Introduce robotic-assisted implant dentistry, a service most patients weren’t yet searching for by name.
- Build his reputation as a leader in advanced dental procedures.
- Begin developing his personal brand as an educator and trainer.
Each milestone meant the marketing strategy had to evolve right along with the business.
THE APPROACH
Day One’s work with Dr. Bond started small and grew in scope as the relationship and his ambitions expanded. The team began with listings management, added Google Ads, and eventually took on full SEO.
Creating a coordinated digital marketing strategy
Dr. Bond doesn’t rely on one agency for everything. He works with a separate company for his website, another for social media, and a specialized agency running targeted ad campaigns for full-arch implant and All-on-X cases.
Day One laid out an overall digital marketing strategy early on and settled into a clear lane: owning SEO and overall website strategy, and working directly with the website vendor on technical updates and content.
Rebuilding the practice’s online presence and launching a second practice
The first practice Dr. Bond bought had previously operated under a different dentist’s name, so the first job was cleaning that up. This involved reducing and removing the prior dentist’s presence online before building visibility for the new brand, Missoula Dental Arts. When Dr. Bond rebranded to Big Sky Smiles and Sedation, Day One rebuilt that presence again under the new name. That work has included:
- Managing 75–90 online listings across search engines, directories, and mapping platforms
- Adding services and product links
- Google Ads
- Optimizing the Google Business Profile, including review monitoring and responses.
About two years ago, Dr. Bond acquired a second Missoula practice, Missoula Dental, focused on general dentistry. Running two practices meant building separate SEO strategies and distinct online identities, so gains for one location wouldn’t come at the other’s expense.
Marketing a visionary practice owner
Dr. Bond’s ambitions go beyond running successful practices. He teaches other dentists how to use Yomi robotic-assisted technology and serves as faculty at The Implant Pathway, one of the country’s leading implant dentistry training programs. Day One is currently building his personal website so he has a professional hub to point to as he travels and trains other practices. He’s also deeply engaged outside the clinic: networking through continuing education, active in his local community, and building visibility through TV interviews and promoted content.
THE RESULTS
Over the course of three years, Day One has helped support every stage of Dr. Bond’s growth, including:
- Google Ads campaigns bringing in 50–60 new patients per month during peak periods.
- His search position on Google for “Emergency Dentist Missoula” climbing nearly 100 positions in search rankings
- 75–90 online listings actively managed and kept accurate
- Two successful brand transitions without losing search visibility
- Growth from one practice to two, supported by distinct, non-competing SEO strategies
- A strengthened professional reputation, with a personal website in development to support his teaching career
Dr. Bond is the first to say marketing is only part of the equation — his own efforts matter just as much. That combination, an aggressive marketing investment paired with a practitioner equally invested in his own visibility, is what lets the strategy keep scaling alongside him.
“Day One has been a great partner as my practices and professional goals have continued to grow. Jamie and his team have helped us through some major transitions—from rebranding Missoula Dental Arts to Big Sky Smiles and Sedation, to expanding with Missoula Dental, to strengthening our overall presence in the Missoula market.
What I appreciate most is that they don’t just focus on what we need today. They take the time to understand where we’re headed and help us build toward it. Whether it’s our branding, Google Ads, SEO, or developing my personal platform for dental education and mentorship, they’re always looking for ways to support the bigger picture. Jamie and the Day One team have earned my trust, and I’m grateful to have them as part of our continued growth.”
— Dr. Tyler Bond