In Discovery, we learn about your dental practice, patients, services, marketing, and your competitors in order to define what success looks like for your practice. This step also helps us set up reasonable business goals for your practice to achieve.

In Implementation, we work on building a marketing plan that targets your ideal patients on the right channels. By focusing on different marketing activities, we can better assess what’s working and help you connect with future patients where they are online.

In Testing, we focus on understanding how your marketing is performing, so we test what we’ve built through regular benchmarking and by routinely evaluating your marketing strategy. This is how we can find out what’s working and where we can improve.

In Reporting, we regularly report results so we can consistently check to see where the strengths lie in your marketing plan. After assessing what’s working well and what needs improvement, we can make a plan to pivot and adapt.

In Optimization, we work on continual optimization and improvements in your marketing plan to ensure the plan that we’ve mapped out is working and helping you achieve the business goals that we laid out at the beginning of this process.