The digital marketing landscape is always evolving, and with the introduction of AI, the landscape has shifted once again. In fact, dental marketing is being revolutionized.
In order for dental practices to stay visible, relevant, and continue to grow, these practices need to learn how to leverage AI to shape their digital marketing efforts moving forward.
What to Know About AI and Digital Marketing
AI has changed many things, and it’s even changed the way traditional search is done.
An AI overview, or previously referred to as Search Generative Experience, is now what populates at the top of a Google search results page after you type in an inquiry.
Google used to pull from various sources, which is why Search Engine Optimization (SEO) has always been important, but now AI is creating answers, and it’s becoming the first search result.
For many dental practices, it’s time to rethink how you approach SEO, and it’s also time to reevaluate your website content and ensure your online presence is set up to succeed.
Always Be Conducting Market Research
While it may be time to reassess your digital marketing efforts, it’s also important to consider how your patients are searching for and finding dental practices these days.
As we touched upon already, search results are changing because of AI, and it means that you want to be in front of future patients as much as possible. It used to be that you wanted to be ranked on the first page of Google, but now you want to be as visible as often as you can.
You want to consider how to show up in a future patient’s search results when it matters most.
This means that you need to know what your patients are looking for:
- Are there specific services they’re interested in?
- Do they value a dental practice’s culture?
- Is location factoring into their search?
When you know what patients are looking for, you can show up for them when they need you.
Gain More Ideal Patients for Your Practice
While you may want to leverage AI to be seen as often as possible in a future patient’s search results, it doesn’t mean that you want to see everyone in your dental practice.
At Day One, we always stress the importance of getting in front of your ideal patients.
So, as you evaluate and enhance your own digital marketing, consider who you are targeting with your online presence, advertising, and overall strategy. When working on your digital marketing strategy, you want to highlight your unique strengths and specific services.
To stay visible and to stand out in front of future patients, you want to leverage AI to rank in results for more personalized content and thought leadership that builds your authority.
If you’re looking to attract more of your ideal patients, we’re here to help.
We can put a dental marketing strategy, plan, and process in place for your practice so you can have a strong online presence that stands out. Schedule a free consultation to learn more!