While your dental practice needs marketing, it also needs branding. Marketing works best when it has a clear, cohesive, and compelling brand to promote both visually and verbally.
When it comes to creating a brand presence, you want to keep a few things in mind.
Your Brand Should Clearly Communicate Your Values
Current and future patients want to understand your dental practice’s approach as much as they want to know what services you offer. So, it’s important to communicate your practice’s values clearly in how you talk about what you do and how you show up online and in searches.
You can communicate your practice’s culture with the words, images, and photos that you use.
- Use social media: Social media is a great tool for creating brand awareness as well as brand advocacy if you have a consistent and engaging presence on different platforms.
- Promote your website: Your website showcases who you are and tells the story of your brand with photography, videography, copywriting, and graphic and website design.
- Get featured in directories: If your practice is featured in different online directories, you want to ensure you have a consistent look, feel, and sound everywhere you show up.
Future patients are going to find your practice in a number of ways, so you want to make sure that you’re showing up consistently, cohesively, and credibly with your brand presence online.
Your Brand Should Distinguish Your Dental Practice
One of the reasons why branding is so important is that it helps to distinguish your practice from other dental practices. When you have a clear brand voice, personality, and positioning, you can stand out from competitors in your industry and make a real impact with future patients.
You can start to do this by looking at what differentiates you from other dental practices, and you can even ask current patients why they decided to connect with your dental practice.
A clear brand identity creates awareness, engagement, and also builds trust over time, leading to more patient acquisition and retention. It also creates a positive perception and positions your practice as credible and valuable in the minds of future patients. Not only that, but having a brand identity helps you market your practice more effectively, helping you become memorable.
Your Brand Should Build Trust with Future Patients
When a brand is built right, it creates trust with patients in the following ways:
- It shows that you’re up-to-date on the latest technologies
- It demonstrates that you have positive patient reviews
- It highlights your reputation and credibility over time
- It shows that you have a team that cares about patients
Earning a future patient’s trust is a deciding factor between them choosing to go with your dental practice or another practice—your branding can help to ensure that you gain their trust.
At Day One, we not only believe in the importance of marketing, but we also believe in the importance of building a solid brand foundation. If you’re looking to enhance your brand identity to better communicate your values, distinguish your practice, or help you build trust with future patients, we can help. The right branding and marketing will help you get results from day one.
Schedule a free consultation to see how we can help with your branding and marketing efforts!