Introduction to Marketing
When you’re busy seeing patients, managing a team, and growing your practice, the last thing on your mind is marketing. But having a marketing plan in place is what will save you time and resources, help you achieve your business goals, and support you in securing more ideal patients.
How To Get Found Online (Intro)
To get found online, you need to know where future patients are searching for dental practices and show up in their searches—on social media, with digital ads, with your website and Google Business Profile.
SEO
Optimizing your website with SEO can help you get found because your website and Google Business Profile will rank higher in search results, helping future patients find you when searching for dentalpractices.
Social Media
Engaging on social media helps create brand awareness for your practice, and it also helps you connect on a more personal level with future patients because you’re listening and providing helpful information.
Digital Ads
Creating digital ads on social media and Google will help your dental practice show up in future patients’ online searches, and it will help them get to know you, what you do, and let them know how to get in touch.
How To Get Seen
To be seen online, you need to know how to make a good first impression with future patients because they’re looking for credible and relatable dental practices, and they’re looking at digital ads and websites.
Website
Having a website that connects is key to getting seen online by future patients because an up-to-date and personalized website that communicates your values will help them stay engaged and reach out.
Ads
Creating informative and targeted digital ads on social media and on Google will help your dental practice not only show up where
future patients are searching but it will lead them back to your website.
How To Get Leads
To get leads online, you need to know how to encourage future patients to reach out because they may be deciding if you’re the
right dental practice for them, and they’re looking for reassurance that they should reach out.
Reputation Management
Having a strong reputation and online presence is important for future patients to see because being a highly rated dental practice with quality reviews assures them that you’re a practice they should reach out to.
Conclusion
If you’re looking to gain more ideal patients for your practice, a comprehensive marketing plan can help you get found, get seen, and get leads online. It all starts with showing up—where future patients are searching for you, with a strong presence, and ready to be of service.