As a follow-up to our last blog post, we wanted to share our answers to 5 more common dental marketing questions that dentists have about digital marketing.
- How much should I spend on Google Ads?
The answer to this question is unique to each practice. We would need to know the following information before providing a starting spending range:
- Are you looking for patients seeking emergency care or a new dentist, or are you looking for patients seeking more specific cosmetic care, like Invisalign or implants?
- We ask because different audiences will have different budgets.
- How many patients can your practice realistically work with at a time?
- What is your compelling offer to attract new patients?
- Who are your competitors?
- We ask because competition for keywords will increase price for visibility.
- How come I don’t ever see any of the ads for my practice?
Digital ad campaigns are designed to show your ads to potential new patients, not to you.
Google and Meta use sophisticated targeting and optimization to serve ads to people actively searching for a dentist or dental services in your area, not to the practice owner who already visits the website and doesn’t fit the ideal patient profile. If you’re looking for more support with this, you can learn about our online advertising services here.
- What should I post on Facebook/Instagram to bring in patients?
Utilizing social media to build engagement and interest in your dental practice should be part of your digital marketing plan. Social media allows you to reach a wider audience of future patients who are most likely looking for your services.
As far as what to post on social media to build brand awareness, it’s important to know the audience you’re targeting and what services you want to promote. If you’re interested in bringing in more patients who are looking for a new dentist, then you might want to share content about the culture of your practice and how it is a welcoming place for new and current patients alike. If you’re looking to bring in more patients who are looking for specific treatments, then you’ll want to advertise your individual services, like Invisalign and implants.
What you share all depends on who you’re talking to. If you’d like support with this, you can learn about our social media services here.
- How important are reviews really?
Your practice’s reputation is THE first impression for future patients. In order to maintain a high online reputation, getting patient reviews is key.
Frequent patient reviews help to improve your practice’s visibility, build trust with future patients, and let you stand out from other practices. Patient reviews can be a deciding factor for future patients deciding to choose your dental practice over another.
You want to always encourage current patients to leave positive online reviews on Google, social media, and in directories. And if you want support with this, visit our reputation management services here.
- How will I track if my marketing is working or not?
At Day One, we have a system to help you track your dental marketing efforts called DITRO, which stands for Discovery, Implementation, Testing, Reporting, and Optimization.
This is a great way to track your digital marketing to see how it’s working for your dental practice and if adjustments need to be made. We believe that it’s important to be clear on your definition of success, and if you define the goals that matter to you, then our system can help you track whether you’re achieving those goals and if your marketing plan is working.
You also want to regularly test and assess different parts of your marketing plan, and also stay up-to-date with regular reporting. With all of these steps in place, you can optimize what’s working and improve upon what’s not to help you better reach your goals. Having a customized marketing strategy in place for your practice will set you up for sustainable growth and long-term success. And we can always support you with our digital marketing services here.
That wraps up our series on answering common dental marketing questions. We hope that sharing this information helped make digital marketing easier to understand. We believe having the right information leads to better decision-making. And if you feel ready to take your digital marketing to the next level, we’re here to help. Schedule a free consultation today!