Having a positive, consistent, and trustworthy reputation online and offline matters. If you want your practice to grow and develop in patient acquisition, then you need reputation management.
Why Reputation Management Matters
Having a strong online presence with reputation management shows current and future patients that your highly-rated dental practice values patient feedback. When you’re on top of a patient’s mind, it makes it easier for them to choose your dental practice every time. How do you do this?
- Keeping all of your online listings accurate
- Creating a process to obtain new reviews
- Managing your reputation and keeping it up-to-date
- By consistently showcasing or posting patient reviews
Having a great reputation alone won’t do all of the work for you, but making sure that you invest the necessary time and energy into monitoring, managing, and maintaining it will.
Attract and Secure New Patients
Google includes the number of reviews, ratings, and frequency of reviews in their ranking factors and often rewards dental practices by moving their position higher in online searches. In other words, having consistent reviews helps get you found by future patients.
Reputation management is what helps bring quality traffic from potential patients to your website, establishes your credibility, and builds trust, all of which helps you secure more ideal patients for your practice. So, it matters where and how you’re showing up online and what your patient reviews say about you and your dental practice.
Keep Your Reputation Going Strong
Your reputation precedes you, and it has the power to highlight your credibility, create a strong online presence, cultivate connections with future patients, and help you stay top-of-mind.
And the way that you keep your reputation going strong is by encouraging current patients to leave positive online reviews on platforms like Google and Facebook and in directories like Healthgrades and Yelp. This is also a great way to show up where future patients are looking for a dental practice online since they’re most likely using search engines and online directories.
Remember, More is Always Better
Frequent patient reviews are what improve your practice’s visibility online, help build trust with future patients, and set you apart from competing dental practices. When you have a high degree of social validation from a steady stream of positive reviews, patients are more likely to choose your practice over another dental practice.
And don’t forget about showing your appreciation—continue to engage with patients online as they share their feedback. One simple way to do this is by replying to a review they’ve left with a “Thank you!” Continuing to show you care, even after seeing a patient, goes a long way. And future patients appreciate seeing a practice that is active and engaged within the community.
Reputation management doesn’t have to be such a heavy lift when you have the right systems in place to get it right from day one. And when done well, your reputation will speak for itself—it will demonstrate consistency, establish your expertise, and highlight your level of engagement.
Not sure how to get started with reputation management? We’re here to help! Schedule a free consultation with us, and we’d be happy to support you with managing your reputation.