When you’re busy seeing patients, managing your team, and running your dental practice, marketing might not always be your first priority. However, a strong marketing plan is essential to growing your practice and attracting more of your ideal patients—the ones who are the right fit for your services.
That’s why we’re excited to announce that we’ve developed a video series to help you streamline your marketing efforts and make them more effective. Whether you’re starting fresh or looking to refresh your current marketing approach, this series walks you through the strategies you need to get found, get seen, and get more qualified dental patient leads online.
Why a Smart Marketing Plan Is Essential for Practice Growth
In dental marketing, working smarter, not harder, is key. Investing time and energy into the right strategies will help you:
- Save time and resources
- Achieve your business goals faster
- Bring in more of your ideal patients
At Day One, we believe marketing isn’t one-size-fits-all. We take a comprehensive, collaborative approach by getting to know your practice before creating any strategy. Through a series of in-depth conversations, we learn about:
- Your practice culture and team dynamics
- Your unique skill sets and specialties
- The types of patients you currently have—and the types you want to attract
- Your past marketing efforts: what worked, what didn’t
- Your local competitors and market positioning
We then tailor a strategy built specifically for your goals, and become your dedicated marketing department, so you can focus on doing what you love: caring for your patients.
Our new video series captures the essence of this approach and provides you with the step-by-step digital marketing framework we use to help practices grow.
Step 1: Get Found by Dental Patients Online
If you want to attract more ideal patients, it starts with getting found where they’re already searching online.
- Search Engine Optimization (SEO): By optimizing your website and your Google Business Profile, you’ll rank higher in search engine results. This helps future patients discover you when they’re actively searching for dental services.
- Social Media: Being active and engaged on social media creates brand awareness and allows you to connect personally with potential patients by providing helpful, relevant content.
- Digital Advertising: Running digital ads on platforms like Google and social media can boost your visibility instantly, helping your practice show up more often in searches.
Step 2: Get Seen to Build Trust in Your Practice
First impressions matter. Future patients will stay engaged and are more likely to reach out when you present a credible, trustworthy online presence.
- Website: Your website is your practice’s online front door. An up-to-date, personalized website that communicates your values will keep visitors engaged and encourage them to contact you.
- Digital Ads: Well-crafted, informative digital ads not only help you show up more often but also lead potential patients back to your website, building familiarity and trust.
Step 3: Turn Interest Into New Patients
Once you’re getting found and seen, the next step is to convert that attention into real patient inquiries.
- Reputation Management: Your online reputation plays a huge role in whether future patients choose your practice. Positive reviews and a strong online presence give people the reassurance they need to reach out.
Building and maintaining trust through your online marketing efforts ensures that your practice stays top-of-mind when potential patients are ready to book an appointment.
Personalized Support to Grow Your Practice
What sets us apart is how closely we partner with you to create a marketing plan that truly reflects your practice’s strengths, values, and goals. We’re not just here to build you a marketing strategy, we’re here to become your marketing department, executing the strategy while you continue doing what you do best.
Ready to Grow Your Practice?
If you’re looking to gain more of your ideal patients for your dental practice, it all starts with showing up—where future patients are searching for you, with a strong online presence, and being ready to serve their dental needs.
Our video series is designed to make your marketing efforts easier, more strategic, and more effective.Sign up for our video series and take the first step toward growing your practice with the right patients!