Jamie DiBease, founder of Dental Marketing from Day One, has over 30 years of experience working in digital marketing. Today, we’re talking with Jamie to hear his take on how marketing has changed over the years and what Day One’s digital marketing approach looks like.
Question: How has digital marketing shifted this year, and what should businesses be on the lookout for when it comes to leveraging AI?
Answer: Digital marketing will always continue to shift and evolve, as it has done in 2025. This year, we’ve seen growth in the way that patients search for dental practices online through AI channels. More than ever before, SEO is no longer just about ranking for keywords but being consistently visible where patients are looking for the services that you provide.
At Day One, we’re not just supporting dental practices with their digital marketing efforts—we’re helping dentists shift the way that they view digital marketing. It’s no longer about ranking first; it’s about showing up consistently where your patients are looking for you online.
As we look ahead to 2026, we’re paying attention and monitoring how AI-driven features in search engines will change and evolve over time, so we can keep our clients up-to-date. With all of our clients, we also use our signature DITRO framework to ensure we’re creating a digital marketing system for dental practices that also continues to evolve over time.
Question: Does Day One keep up with new digital marketing trends, or do you find ways to pivot as the marketing landscape continues to change?
Answer: At Day One, we continue to pay close attention to new and emerging digital marketing trends, but we also know and remind our clients that not every trend is relevant or necessary.
What we do is evaluate whether a new trend has staying power, whether it aligns with the dental practices we’re working with, and whether it fits into our clients’ systemized frameworks.
Question: Are there any tried-and-true practices that Day One stands behind when it comes to digital marketing, specifically in the dental industry?
Answer: When working with clients, we’re always developing solid marketing strategies that align with a specific dental practice’s ideal patients and the services they’re providing.
We often find ourselves saying that you can’t rely on just one marketing tool when it comes to digital marketing—all of the tools that make up a marketing plan need to find a way to work together and build on one another in order to get the results you’re looking for.
When working with dental practices, we often recommend taking a comprehensive approach to digital marketing, which can include everything from building a website, optimizing it for SEO, creating a social media presence, investing in online advertising, and managing your reputation.
Question: How does Day One approach digital marketing as a system, and what processes do you typically use to support clients?
Answer: We always approach digital marketing as a system rather than a menu of services.
DITRO, our signature framework, is something we employ with every client we work with, and it’s a process we follow that includes discovery, implementation, testing, reporting, and optimization to ensure the dental practices we work with get the results they’re looking for.
Question: Is there anything you’d like potential clients to know about Day One and what makes your digital marketing approach so unique?
Answer: We believe that digital marketing must be both strategic and relationship-centered.
At Day One, we emphasize that marketing isn’t just about keeping up with algorithms and monitoring your ad spend—it’s about communicating why your dental practice exists.
The work we do with our clients helps to put their dental practices on the map, so more of their ideal patients can connect with them and see how their services are exactly what they need. We understand digital marketing, and we’re here to craft a plan that works for your practice.
Schedule a free consultation to learn more about what we do and connect with us today!