We believe that strong digital marketing results come from having a solid marketing foundation and plan in place, and the process we use to get our clients’ results is called DITRO.
DITRO is our digital marketing framework and process we’ve developed over time that gets results. It works because it takes into account who our clients are and their specific business goals, so we can create a plan for them, taking into account the marketing activities they’ll need.
This framework lays a foundation for bringing in more ideal patients consistently and confidently.
We Discover What Makes Your Practice Special
We take the time for discovery to learn about your practice, patients, and goals for success.
To set your practice up for long-term success, we need to understand how you currently operate and your vision for the future of the practice. From there, we can set up achievable goals.
We Implement a Marketing Plan That Works
We implement a marketing plan customized for your practice, focusing on marketing activities to help you reach your goals.
To create a marketing plan that connects with future patients, we’ll need to implement various marketing activities that are tailored to your practice and work together to achieve success.
We Test What Parts of the Plan Are Performing
We evaluate all aspects of the marketing plan to see what parts are performing well.
To have a high-performing marketing plan in place, we’ll need to understand what parts of the plan are working and what parts need to be reassessed through testing and evaluation.
We Report and Assess for Areas of Improvement
We see where there are strengths in the plan and where there are areas for improvement.
To improve your practice’s marketing plan, we’ll continue to run reports regularly so we can find what’s working well and leverage that, as well as see where there needs to be improvement.
We Optimize the Plan for the Best Performance
We take into account what we learn and then optimize the plan to improve your business results.
To continually improve on your marketing plan, we’ll see how well it’s performing and achieving the business goals we set out for your practice—your plan will always evolve with your practice.
Our DITRO framework is what puts an effective marketing plan in place for your practice.
If you’re interested in learning more about our process and how we work with dental practices to set them up for success, we’re happy to show you, as we’ve decided to put together a video series to help you understand the DITRO process even more. Watch our video series here!