Meet Online Advertising Strategy Done Right
We help dentists build a solid marketing foundation to bring in more of their ideal patients, so they can spend their time doing what they love. We do this by creating a comprehensive digital marketing strategy tailored to meet each dental practice’s specific needs.
Why Your Practice Needs an Online Advertising Strategy
We understand that as a dental practice owner, you’re busy:
Seeing patients
Managing a team
Growing your practice
Living your life outside of dentistry
So the last thing you want to do is spend time figuring out a marketing strategy, especially an online advertising strategy. But if you want to keep everything running smoothly in your practice, having an online advertising strategy helps you get found and seen by new patients online. Creating digital ads on Google or on social media helps to lead patients to your website.
How Online Advertising Can Work for Your Practice
Online advertising is a tool that can help you to get found and seen online by future patients. When you create targeted digital ads, you’re helping patients get to know who you are, what you do, and how to get in touch with your practice to learn more and schedule an appointment.
Day One Can Run Online Advertising for Your Dental Practice
SHOW UP
Show up on Google and social media where patients are searching online
GUIDE
Guide future patients from Google or social media to your dental website
TEST
Test what works for your dental practice and how you want to advertise online
MEASURE RESULTS
Measure results and see the return on your online advertising investment
How We Incorporate Online Advertising Into Your Marketing Plan
Our Digital Marketing Framework
Think of a marketing plan like you would a puzzle. The plan is the puzzle and the marketing tools you use are pieces of the puzzle. And just like a puzzle is not made of one piece, you can’t opt for one tool when it comes to marketing. All of the tools that make up a marketing plan need to work together and build on one another to help you see the full picture.
Our Digital Marketing Framework is what we use to understand your business goals and create a marketing plan to help you achieve them.
This framework lays the foundation that will bring in more ideal patients for your practice. We do this through a process of:
Discovery
For any system to work well, you need to know what you’re starting with. We learn about your practice, patients, services, marketing, and competitors to define what success looks like for your practice and set business goals for you to achieve.
Implementation
Once we understand your practice, we can build a marketing plan that targets your ideal patients on the right channels. By focusing on different marketing activities, you’ll be able to connect with future patients where they are online.
Testing
We want you to know how your marketing is performing so we test what we’ve built through regular benchmarking and by routinely evaluating your marketing strategy. That way, we can find what’s working and where we can make improvements.
Reporting
By regularly reporting results, we can consistently show you where the strengths in your marketing plan lie and where there’s room for us to pivot and adapt.
Optimization
With continual optimization and improvements, we can ensure that your marketing plan is always working. We will never just put your marketing on autopilot.
Think of a marketing plan like you would a puzzle…the marketing plan is the puzzle and the marketing tools you use are the pieces of the puzzle.
Online Advertising Can Help Your Dental Practice Grow
Our job is to help your dental practice grow, and one way we can do that is with online advertising.
See How This Dentist Attracted New Patients
Online advertising is an effective way to get in front of new patients. You get to decide where you want to advertise online based on where your future patients are, whether it’s on Google, Facebook, YouTube, or other channels. Creating targeted digital ads meets patients where they are and also lets you measure results to see what the return on your advertising investment is.
Read this client case study to see how we helped a practice connect with new patients.
FAQs
Have questions about online advertising and how it can work for your practice? We have answers!
How will I know what channels to advertise on?
An experienced digital marketing company will analyze your target audience and determine the most effective channels for your ads to attract the new patients you want most in your practice. This could include Google Ads, social media platforms like Facebook and Instagram, or local online directories. They will use data-driven insights to recommend the best channels to maximize your reach and return on investment. Oftentimes, a mix of channels is needed in order to have the best results.
What kind of online advertising budget gets results?
The budget for online advertising can vary widely depending on your goals, location, and competition. However, a general rule of thumb is to allocate 5-10% of your collections towards marketing when you are trying to grow a practice and 3-5% to maintain a practice. A digital marketing professional can help you develop a budget that aligns with your objectives and ensures you get the best results for your investment.
Can a digital marketing agency help me manage online advertising?
Yes, a digital marketing agency can manage your online advertising campaigns efficiently, ensuring they are well-targeted and optimized for the best results. The level of experience needed to run successful ad campaigns has reached the point where daily campaign reviews and adjustments are necessary. A digital marketing agency’s expertise can save you time and help you achieve your marketing goals more effectively. They can create compelling ad content, monitor performance, and adjust strategies as needed to maximize return on investment.
Will online advertising help more patients know about my practice?
Definitely. Appearing in the search results occurs through earning visibility and purchasing it with online advertising. Online advertising increases your visibility to future patients actively searching for dental services. Well-crafted ads can target specific demographics, locations, and interests, ensuring your practice is seen by those most likely to need your services. This increased exposure helps build brand awareness and attracts new patients.
Will online ads lead to more patients scheduling an appointment?
When online ads have a desirable value proposition and are designed with clear calls-to-action that direct potential patients to your website, there is a high correlation to them leading to more new patients scheduling appointments. Retargeting ads can also remind those who visited your website but didn’t schedule, prompting them to return and complete the process.
Who an Online Advertising Strategy Is For
Incorporating online advertising into your marketing plan can help your dental practice save time and resources, help you secure more ideal patients, and set you up for long-term success.
STARTUP
PRACTICE
GROWING
PRACTICE
ESTABLISHED
PRACTICE
New Website
Advertise to
new patients
online
Social Media
Content & Ads
SEO to build
online presence
Website Refresh
Advertise for
specific services
Social Media
Content & Ads
SEO to increase
visibility for
services
Website Refresh
Reputation
Management
Social Media
Content
SEO to build
online presence
and increase
visibility
Whether you’re starting, growing, or are established as a practice, you need the right marketing plan for your practice in order to be found and seen online. And your marketing plan is going to be made up of different marketing tools that make sense for your practice. When all of those tools are put together, like the many pieces of a puzzle, you’ll be able to see the full marketing picture.