Having a digital marketing plan for your dental practice will set you up for success because it will help you get found and seen online, and it will also help you get new patient leads online.
A Digital Marketing Strategy Lays the Foundation
Your digital marketing strategy lays the blueprint for how all of your marketing efforts will work together cohesively to help you achieve your business goals. If you don’t have a strategy in place, all of your marketing efforts will feel disjointed and ultimately be ineffective.
You can think of the strategy as a picture of a puzzle, and your marketing efforts as the pieces that make up the puzzle. Each puzzle piece needs to work together to complete the puzzle, and you also need to be able to see where you’re trying to get to—the strategy acts as your vision.
Your Marketing Efforts Are Meant to Work Together
Every piece of your marketing, just like every piece of a puzzle, needs to work together to achieve the overall strategy and vision. Your marketing efforts can include social media, website, Search Engine Optimization (SEO), online advertising, and reputation management.
In order to get found and seen online, you need to have a strong digital footprint that leads patients to your website, which can be achieved with social media, SEO, and online advertising. And what can help you acquire new leads is having a strong online reputation that stands out.
A Process Will Ensure Your Marketing Works for You
At Day One, we have a signature digital marketing framework we use called DITRO.
DITRO helps us to create a marketing plan for the dental practices that we work with, ensuring they meet and exceed their business objectives. This process consists of five steps: discovery, implementation, testing, reporting, and optimization. Together, these steps get you results.
With a digital marketing strategy in place to align all of your digital marketing efforts, the DITRO process can help make it clear that your marketing is truly working for you.
DITRO is what will help your dental practice define success, reach more ideal patients, test performance, report results, and optimize and enhance your marketing to reach peak success.
This is what we believe is important to know about digital marketing. Interested in getting started with a digital marketing strategy, plan, and process? Day One is here to support you.
Schedule a free consultation to put your digital marketing to work for your dental practice.