When you are operating a multi-location dental practice, there are several things to take into consideration with marketing, including your overall brand identity and your specific locations.
While you want to pay attention to what’s going on at a local level, you also want to zoom out to see how you can leverage your overall brand identity and image. Marketing your multi-location dental practice in this way is how you position your practice for long-term sustainable growth.
Create a Central Brand Identity
One of the most important pieces about operating a multi-location dental practice is centralization. You want to streamline your efforts, integrate systems, and maintain consistency, especially across your branding. If different locations begin to tailor the main brand or adopt their own specific branding, it can take away from the central brand identity you’ve created.
Maintaining a consistent brand identity and image is what will allow your brand to gain recognition and improve your reputation across different locations, also helping to ensure patients have the same experience at a local practice that is associated with your central brand.
When it comes to branding, we believe it’s important to communicate your practice’s values just as much as you communicate your approach and the specific services that you offer, and you can do this in your content, images, and photography.
Having a distinct brand identity that all of your local practices can adopt will help you to distinguish yourself, and it helps to build brand awareness in different areas. Ensuring that all locations adhere to the brand identity creates a foundation for growth and scalability.
Localize Your Marketing Efforts
Just as much as you want to maintain a central brand identity when running a multi-location dental practice, at the same time, you want to make sure that you’re localizing your efforts.
This can be done in several ways, through local SEO, local advertising, localized content marketing, and location-specific content on your website.
- Local SEO: Ensure that different practice locations are optimized for local searches and update Google Business Profile listings accordingly
- Local Advertising: Target your advertising for patient acquisition in specific locations
- Localized Content Marketing: Use branded content on your marketing channels to keep your messaging intact, while also taking into account location-specific details
- Location-Specific Web Pages: Create web pages for each practice location, including specific services offered and location details with Google Maps
Scale Your Marketing with a System
At Day One, we believe that sustainable and scalable growth happens with a system.
We’ve seen it time and time again with the clients we’ve worked with—when you have a digital marketing system in place for your dental practice, all of your marketing efforts work for you.
And you want your marketing to be as effective as possible when you’re running a multi-location dental practice, as it’s how you streamline your efforts, improve operational efficiency, implement tactics for growth, and structure your business for long-term growth and success.
If you’re a dental practice owner who’s operating a multi-location dental practice and are looking for support to consolidate your marketing efforts, we’d be happy to be of assistance. Reach out to us today to schedule a free consultation. At Day One, your success is our success.