As a dental practice, it’s important that you’re seen as the obvious choice by patients.
When you create a cohesive branding experience with the right growth strategies, you end up becoming the practice that gets found, gets seen, and gets chosen by more patients.
Building a strategic and intentional system that works for your practice is how you guarantee growth over time. It’s how your marketing becomes predictable, scalable, and sustainable, which sets you up for long-term success. Let’s explore what this approach looks like.
Show Up in Patient Search Results
Future patients are currently looking for the right dentist for them, so when you’re able to show up strategically where they’re already searching online, you become top of mind and your practice stands out in their search results. You can do this in one of two ways:
Implement an earned visibility strategy using:
- Google search results
- Google Business Profile and map rankings
- SEO and GEO
- Website authority
- Local search relevance
- Patient reviews
Implement a paid visibility strategy using:
- Digital advertisingÂ
- Google or social media ads
When you use earned and paid visibility strategies together, they become part of a comprehensive marketing system that works in your favor. And incorporating content quality, structure, and authority into your website will only help to build your thought leadership.
Differentiate Your Dental Practice
Getting your dental practice found by future patients is only the first step—getting seen and recognized is how you stand out from other practices. When future patients are interested in learning more about a dental practice, they’ll click through to your website, read patient reviews, look at photos, and scan your online presence to figure out if you’re the right fit for them.
When you stand out like this, you’re a potential choice for future patients because they’re considering what they’re looking for and what you provide to see if it’s a match. This is where you want to differentiate your practice from other practices they’re looking at by:
- Having multiple patient reviews
- Branding that communicates culture
- A user experience that explains services
- Before-and-after photos that show results
- Video content that introduces your team
Once you’re seen, it’s time to do the work to become the obvious choice. And just as much as you want to be the right choice for them, you also want them to be the right fit for your practice.
Align Your Marketing and Sales Systems
When your marketing is set up correctly for your practice, it should lead to consistent new patient inquiries. When future patients decide that you’re the right practice for them, you want to make it easy for them to take the next step in contacting your practice.
This is where strong marketing systems lead to sales and success for your practice. Your marketing system can turn a future patient into a new patient through the following:
- Contact forms
- Clear calls-to-action
- Online scheduling options
- Phone answering systems
- Follow-up processes to keep in touch
And with a system in place, you can track how all of this is working and adjust as needed. To ensure long-term marketing success, you want to stay on top of the following:
- New patient source tracking to see where patients are coming from
- Tracking to help identify how patients are contacting your practice
- Conversion tracking to see which inquiries become appointments
- Production and collections generated from those new patients
You’ll know that your marketing system needs improvement if it’s not systematically turning future patients into new patients and creating consistent sales for your practice.
That’s where we can help—we put growth strategies into place so you can gain more of your ideal patients, and we set up digital marketing systems that set you up for long-term success.With the right marketing system in place, you can set yourself up for success by attracting the right-fit patients to your practice. Reach out to us to learn more about working together.