At Dental Marketing from Day One, we meet dental practice owners where they are and support them in achieving their specific business goals with the right digital marketing strategies for their practices. We most commonly work with general practice dentists, super general practice dentists (or super GPs), and multi-location practice owners.
As each dental practice is different, so are its digital marketing needs, especially since general practice dentists and super GP dentists are typically single-location practice owners, while multi-location practice owners have several practices they’re managing at scale.
It’s why we believe digital marketing works best as a system, where all of the pieces that make up a digital marketing strategy work together for the success of the practice.
Dental Marketing Strategies for General Practice Dentists
For single-location general practice dentists, it’s important to be able to secure patient groups for the long term. To do so, we suggest implementing local SEO and digital ads to build up visibility that can introduce local community members to the practice. Additionally, it’s important to build up trust with reputation management and a consistent presence online and offline.
This is why patient referrals, online reviews, local outreach, and community engagement can go a long way in creating a personalized and human-led approach for your dental practice. And having a system to support your website, local SEO, Google Business Profile (GBP), listings, reviews, and ads can help you grow not only now, but for the long term.
Dental Marketing Strategies for Super GP Dentists
For single-location super GP dentists, the goal is often to get more patients into specific procedure areas, so this type of digital marketing needs a more targeted approach.
This can include local SEO efforts to target specific patient groups for higher-level or advanced dental services, targeted Google and social media ads with keywords and phrases for specific procedures, and website messaging and landing pages to highlight your skill set. This all serves to differentiate your practice, showcase your expertise, and build up your authority.
It’s also important to turn your attention from visibility to trust-building with future patients with effective branding, visual and video case studies, and educational content. This can help you feel even more confident in reaching both your short and long-term goals for your practice.
Dental Marketing Strategies for Multi-Location Practices
For multi-location practice owners focused on scaling, the digital marketing strategies they need will look different compared to the strategies used by single-location practice owners.
Since multi-location practice owners are dealing with the complexity of several practices at a time, it’s important that they have a central brand identity and messaging. This isn’t just about branding, but it’s about centralization and systemization, which helps to streamline efforts and maintain consistency across all practices. Having a consistent brand identity is one way to gain recognition, improve your reputation, and ensure a cohesive patient experience.
At the same time, multi-location digital marketing needs to take into account localization through local SEO, advertising, website content, and more. Different locations should have their own specific landing pages, citations, and targeted ads across Google and social media. This is how multi-location practice owners can gain new patients across their locations.
Marketing for multi-location practices should have a balance between centralization and localized efforts to ensure the overall brand identity is intact, while each practice location gets to build its online visibility in its community. A digital marketing strategy and system helps with this.
At Dental Marketing from Day One, we work on your dental marketing strategies so you don’t have to, and we put a comprehensive digital marketing system into place to take care of all your needs and set you up for future success. We manage the entire process, so you don’t have to.
If you’re a single-location practice owner or a multi-location practice owner, or a general practice dentist or a super GP dentist, and you’ve been wondering how to market your dental practice, we want to help you find the right dental marketing strategies to reach your goals. Schedule a call with us today to learn more about our packages and how we can work together.