Your location is something that should be taken into account when it comes to marketing your dental practice, whether you’re a single-location dental practice or a multi-location dental practice. Rural dentistry marketing and urban dentistry marketing are two very different things.
And depending on whether you are located in a more rural area or a more urban or metropolitan area, this will have a direct impact on your marketing efforts because not only is your market different, but so are your specific patient needs. Tailoring your marketing efforts to meet these specifications is a smart strategy and something we encourage our dental practices to do.
Rural Dentistry Marketing Strategies
Rural dental practices, with their less populated areas, have fewer competitors and more room for them to stand out in their market. This allows these rural practices to create more targeted marketing efforts that attract the right types of patients.
What rural dental practices want to focus their time and attention on is getting involved in their local communities and building trust with future patients. Focused digital marketing efforts with a community integration element are key here. We recommend that these dental practices in rural areas focus their marketing efforts on local SEO, email marketing, and paid advertising.
For the most effective marketing, rural dental practices should have a marketing strategy in place that includes reaching towns 30-50+ miles away. To have that reach, rural practices can update and modify local SEO, add local services pages to their website for specific towns, and adjust Google Ads to have “local focus” and “extended reach” campaigns in place.
Even though we recommend that these rural dental practices leverage paid advertising, they can also be more cost-efficient and more targeted in their approach because of their location. Their goal should be to continue to build awareness, establish relationships, and earn trust. In addition to this, prioritizing a personalized approach is most likely valuable to local patients.
Metro Dentistry Marketing Strategies
Metro, or urban, dental practices, with their more densely populated areas, have significant competition in their markets and need to differentiate themselves to stand out. With increased competition, there’s a need for more marketing spend to catch the attention of the right patients.
It’s important for metro or urban dental practices to develop comprehensive digital marketing strategies that they can implement. Since they’re dealing with a more competitive marketplace, their priority is to stand out from other dental practices in their location. We recommend that they focus on increasing visibility with local SEO, paid advertising, and reputation management.
For paid advertising, these practices should focus on both Google and social media and try out different tactics to see what works best and what keeps them top of mind for future patients. Another strategy urban dental practices can employ to stand out and attract attention is to hone in on keywords patients are searching for in their area, including convenience, availability, dental services, or insurances accepted. It’s also important to keep patient reviews updated.
Location-Based Strategies Lead to Success
If you’re a dental practice owner in either a rural or an urban area, it’s important to start setting your practice up for long-term success today. One way to do so is by ensuring that you’re employing the right marketing strategies for your location because, depending on where you are, your patients are searching in different ways, and you want to meet them where they are.
One marketing strategy you can start implementing today is local SEO because, no matter where you’re located, it will help you tailor your marketing efforts to target your specific location.
You can optimize your website content with local SEO as well as your Google Business Profile. You can also get more specific by investing in local advertising, increasing your local content marketing efforts, and creating location-specific pages on your website to boost SEO more.
These are just a few of the ways that you can start to make your marketing work for your dental practice, so you can start achieving the outcomes and seeing the results that you desire.
And if you’re a dental practice owner looking for specific rural dentistry marketing or urban dentistry marketing strategies that you can implement, we can help. Connect with us to schedule a free consultation, and we can start setting your practice up for success today.