Digital marketing is a tool that can help to propel your dental practice forward.
If you want to get found and seen online by future patients, then having the right strategy in place is essential. Working with a digital marketing agency can help you come up with a plan and strategy to identify the types of patients you want to reach and help you understand different ways you can reach them online so they can start engaging with your practice.
First: Consider What Stage of Business Growth You’re In
Whether you’re a start-up practice, a growing practice, or looking to maintain your already established practice, a digital marketing agency can help you focus on reaching your goals.
- If you’re in the early stages of building your dental practice, you may want to consider increasing your brand awareness with an online presence
- If you’re in a growth stage, your priorities and goals may have shifted—you may want to focus on ways to expand your patient base and services
- If you’re an established dental practice, you may want to consider ways to maintain engagement, promote new services, and enhance patient retention
Digital marketing agencies understand that each different stage for a dental practice needs a different strategy, based on where they are in business and their specific needs and goals.
Second: Consider How Digital Marketing Fits Into Your Planning
The right kind of digital marketing strategy can help to pull all of the pieces of your marketing together into a comprehensive plan that is focused on reaching future patients when they are looking for a dentist or dental services. When put together with your needs and goals in mind, a digital marketing strategy allows you to create a consistent message across all platforms, reinforcing your marketing efforts and making them more efficient and impactful.
So, in addition to considering what stage of business growth you’re in, you also want to account for how digital marketing can work with your needs and goals for your dental practice.
- Are you looking for ways to help future patients find you online?
- Are you looking for strategies to lead patients to your website?
- Are you looking for a plan to guide patients to call you or schedule online?
You want to work with a digital marketing agency that is going to assess what you need and create a strategy that will align with helping you achieve your short and long-term goals.
Third: Look for a Digital Marketing Agency with Specific Services
At Day One, we offer a wide range of digital marketing services because we understand that all of the pieces that make up a digital marketing plan need to work together and build on one another in a comprehensive plan that is going to work for your dental practice.
In other words, you can’t just opt for one tool or service when it comes to digital marketing.
Therefore, depending on your goals for your practice, you’ll want to work with a digital marketing agency that knows how to put the right services together to create a plan that works.
- If you’re a start-up practice looking for ways to help future patients find you online, then you’ll want to create a user-friendly website, set up social media profiles, and implement an SEO plan to make sure that you’re appearing in local search results. You may also consider running online advertising.
- If you’re a growing practice looking for new strategies to lead patients to your website, then you’ll want to put together a targeted social media marketing plan, incorporate online advertising, and use SEO to increase your visibility and rankings.
- If you’re an established practice looking for a solid plan to guide patients to get in touch, then you’ll want to make sure that your reputation management is up-to-date by leveraging patient testimonials and using analytics to optimize your marketing.
Whether you want to create a brand presence, expand your patient base, or focus more on patient retention, a comprehensive plan will get you there. And by choosing to work with a digital marketing agency like Day One, you’re choosing to invest in a strategy for growth and you’re setting up your practice long-term to be found, seen, and engaged with by ideal patients.
Fourth: Partner with a Digital Marketing Agency to Achieve Your Goals
You want to work with the right partner. Having a digital marketing strategy in place is foundational to business growth and is needed to achieve your goals—it can help you gain more ideal patients, save time and energy, and set your practice up for success now and in the future.
At Day One, we believe in helping dentists build a solid marketing foundation so they can connect with ideal patients and do the work they love. By creating a comprehensive digital marketing system, we help you meet your dental practice’s specific needs and reach your goals.
Ready to get started with a digital marketing strategy and plan? Schedule a free consultation with us, and we’d be happy to support you with setting up your dental practice for success.